Pricing Is Paramount
 

·        Pricing strategy depends on market conditions
 

·        Best exposure happens during the first 4 weeks of the listing 
 

·        Well-priced homes sell quickly 
 

·        The longer a home is on the market, the lower the selling price 
 

·        The “right” price attracts qualified buyers 
 

·        Overpricing loses buyers that would purchase at the “right” price 
 

·        “Testing the market” at with high price can be risky